This release playbook is designed to help creators understand the different elements of a successful release set up and execution.
It has been designed to help you to navigate around the various components of a release in an interactive way, but we recommend you start at pre-release and work your way chronologically through the process.
The content will cover what to consider and set up before you release your music, activities on the day of release as well as post-release in order to grow your fanbase and drive sales and contains useful checklists as you go; plus also useful examples and case studies. The playbook is divided into four sections
Before you kick off your release campaign, we’ll run through what assets you’ll need, and what decisions you need to make to help make it a success. These include:
- Distribution
- Collecting Societies
- Media and Metadata Assets & Specs
- Website
- Data Capture
- Assets for Streaming Platforms
- Assets for Social Media Platforms
When launching a campaign to promote your new music, think about how ‘Owned Media, Earned Media and Paid Media‘ will affect people finding out about your release.
- Streaming Marketing Tactics
- PR
- Marketing Plan
- Social Media Schedule
- Teaser Campaign Ideas
3. Release
On the day of release, you need to make sure that all of your channels are pointing towards the release and enable your fans to connect with your music easily.
- Release Day Checklist
- Key Paid Advertising Steps
4. Post-Release
Now that your music was released into the world, you will need to evaluate how it is received by digging into your analytics and further build on your campaign with emerging marketing and promo initiatives.
- Monitor
- Marketing Content
- Additional Releases
- Influencer Marketing
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